For thirty years the team behind KnowYourMarket ran marketing for other people: councils, police, health networks, builders, industry bodies and hundreds of small businesses. Every month ended the same way. Export the numbers, paste them into a deck, write the commentary, send it, and watch nothing change.
The numbers were never the problem. The problem was that the reading of them, the why and the what now, took a person a day and a half per client, so it happened late, or thinly, or not at all. KnowYourMarket is what happened when we decided the reading should be the product.
Not a pivot. A slow realisation that the most useful thing an agency does is the reading, and the reading can run on its own.
Aston Digital ran search, social, paid and content for organisations that had to justify every dollar: state government, police, primary health networks, local councils, home builders, not-for-profits. That audience does not want a dashboard. It wants to know what happened, why, and what to do, in words it can put in front of a board.
Search Console, Analytics, Meta, Google Ads, LinkedIn: exported, cleaned, charted, read, written up. The clients who got it acted on it and grew. The clients who got it late, or got a thinner version, did not. The difference was never the data. It was whether anyone had done the reading.
We fed a full month of a real client's data into a model with the same brief we gave our own analysts, and got back a read we would have signed. The first KnowYourMarket reporting template went live in March. From there the question stopped being "can it" and became "how far".
The same years taught us that the best enquiry a business ever gets is from someone who typed their problem into Google and found a straight answer. So we built the sites that should already have existed, one niche at a time, and let the people who land on them ask to be contacted. By August there were 19 of them, from restumping to probate to home care, each passing that enquiry to one local business, which pays $25 only when the person replies.
The reporting became a subscription that runs without us. You connect your own channels in one click, name the organisations you measure against, and on the 2nd of every month the report lands: charts first, the why, three actions, and next month a check on whether the actions worked. Alerts the morning something moves. Thirteen channels and counting.
The Marketing Feed for every month. Demand for enquiries. Intelligence Reports when you need the whole market read once. And when you want a person to act on what the report says, the agency is still here.
Six things that are true of everything we sell. If one of them ever stops being true, we have lost the plot.
The feed reads your Search Console, Analytics, social and ad accounts. The leads come from real people asking for help. Nothing here is a forecast, an estimate or a benchmark dressed up as your number.
A business has competitors. A council, a health network or a charity has peers. Either way, you name them and the feed watches them: followers, reviews, live ads, website changes, speed, rankings. You against each of them on one chart.
A report you cannot read in ten minutes is a report nobody reads. Every section leads with the picture, the read is short, and it ends in three things to do that the next report checks.
Built in Melbourne, hosted in Sydney, priced in Australian dollars, and answered by a person in your time zone who knows what a postcode and a financial year are.
Read-only access to what you connect. You connect and disconnect yourself. Your data feeds your own report and nothing else, and never crosses into another KnowYourMarket product. Benchmarks are anonymised before anyone sees them.
Start a free month. Buy one lead. Order one report. Cancel from inside the app. If you want a person to act on what the report says, Aston Digital can do that too, but you never have to.
Most lead sellers rent attention: ads, directories, lists. We build the page that should already have existed for the question someone is typing right now, and we keep it. Twenty sites, from restumping to probate to hair transplants, every one of them answering plainly and then asking whether the visitor would like help. That enquiry, with the person's name, phone, email and situation, is the lead. One local business takes it, and pays $25 only when the person replies.
One account. Start with any of them.
Connect your channels, name your competitors / peers, and on the 2nd of every month the report lands with the why and three actions. From $249 a month, first month free.
Someone types their problem into Google, lands on one of our sites, gets a straight answer and asks to be contacted. You take that enquiry free and pay $25 only when they actually reply to you. No retainer, no contract.
Commercial Intelligence, Competitor Gap Intelligence, Industry Intelligence and a full Marketing Review with recommendations. One organisation, one report, priced per report.
The organisations we spent thirty years reporting to, and the businesses that never had an agency at all.
Leading brands using KnowYourMarket.ai insights
Connect your channels, name your competitors / peers, and the first report lands on the 2nd. First month free.
KnowYourMarket watches your marketing and your competitors / peers every month, sells enquiries from 20 websites it owns, and writes one-off intelligence reports on your market. Built and run in Australia.
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