Marketing Feed · your channels · your competitors / peers · every month

Know what your marketing
is actually doing. Every month.

Connect your channels and name your competitors / peers. On the 2nd of every month you get a report that says what happened, why, and three things to do. In between, an alert when something moves and a Monday round-up.
 
Built on your own Google, YouTube, Meta, LinkedIn, TikTok, Snapchat and email accounts, with your competitors / peers watched alongside (for a one-off deep dive, see Competitor Gap Intelligence). No dashboards to stitch together, no offshore tool that has never heard of an Australian postcode. Built here, run here, priced in Australian dollars.

Three plans · first month free
  • ESEssential1 brand, 3 competitors / peers, the monthly report$249 / mo
  • PRProfessional8 competitors / peers, the why, keyword ranks, benchmarks$499 / mo
  • STStrategic3 brands, 15 competitors / peers, quarterly strategy$999 / mo
See what each plan includes
13 moof history pulled the day you connect
2ndof the month, the report lands on its own
3actions a month, and the next report checks them
AUDpriced, built and hosted in Australia

How it works

Three steps. The first two take ten minutes. The third happens every month without you.

STEP 01

Connect your channels

Google Analytics, Search Console, Google Ads, Business Profile, YouTube, Facebook, Instagram, Meta Ads, LinkedIn, TikTok, Snapchat, Mailchimp, Brevo and Salesforce Marketing Cloud each take one click from the app. Read-only, disconnect any time. We pull the last 13 months straight away, so the first report has trends in it, not a single month.

Your accounts, your numbers
STEP 02

Name your competitors / peers

Give us their name, Instagram and website. Their followers, Google reviews, live ads, website changes and site speed are watched next to yours. Add the searches your customers make and we check where you and each of them rank every Sunday.

Watched every morning
STEP 03

Read the report, do the three things

On the 2nd the report lands: what happened, why, and three actions for the month. Mark them off in the app and the next report opens with what happened to them. Alerts hit your inbox the morning something moves, and a round-up every Monday.

What happened, why, what to do

What lands on the 2nd

Charts first, words second. Every section is your numbers against last month, last year and your competitors / peers, with the read already written.

Search

Thirteen months of impressions, clicks and position from Search Console, the queries and landing pages doing the work, and a read on the demand in your market: how much of it you capture and what it costs to buy instead.

Social

Facebook, Instagram, LinkedIn, TikTok and YouTube views, engagement and followers month by month, the posts and videos that actually worked, and a read on why the good months were good.

Paid and email

Meta, Google, LinkedIn, TikTok and Snapchat ads spend, clicks and cost per click, campaign by campaign, against the last thirteen months. Mailchimp, Brevo and Salesforce Marketing Cloud campaigns alongside. Plus what your competitors / peers are running right now and the angles they are pushing.

Competitors / peers and the market

Share of voice, followers, reviews, live ads and site speed, you against each of them on one chart. Where you stand against other organisations in your category, anonymised. Then the three actions.

Everything in the feed

Every channel you can connect, everything we watch, and everything that lands. One subscription, one login.

Channels you connect yourself

  • Google: Analytics 4, Search Console, Google Ads, Business Profile, YouTube
  • Meta: Facebook Page, Instagram, Meta Ads
  • LinkedIn: Page and LinkedIn Ads
  • TikTok: organic and ads. Snapchat: ads
  • Email: Mailchimp, Brevo, Salesforce Marketing Cloud
  • One click each from the app, read-only, disconnect any time

What we watch for you

  • Competitors / peers: Instagram, Google reviews, live ads in the Ad Library, website changes and new pages, site speed
  • Keyword ranks every Sunday, share of voice against each of them (Professional and up)
  • Category benchmarks, anonymised, with the gap worth closing (Professional and up)
  • 13 months of history the day you connect

The monthly report

  • Lands on the 2nd, charts first: search, social, paid, email, competitors / peers, benchmarks
  • The why, a commercial read and a roadmap (Professional and up)
  • Ad creative read with three tests to run, and a market demand read: how much you capture and what it costs to buy (Strategic)
  • Paginated A4 PDF, re-run any month on demand

Quarterly strategy

  • Strategic only, on the 5th after each quarter
  • What the quarter proved, side by side with your competitors / peers
  • Numbered bets for the next quarter with owner, cost and proof
  • The one metric to watch

Actions and alerts

  • Three actions a month, checked in the next report
  • Morning alerts when spend, CPM, followers, clicks or someone's ads move
  • Monday digest, What changed feed in the app
  • Slack if you want it

Account

  • First month free, card first, cancel any time
  • Change plan, card and brands in the app
  • Agencies: Strategic plus $149 a brand, one login, one invoice
  • Aston Digital can act on the actions if you want someone to

Your data stays yours.

The feed reads your accounts, writes your report, and does nothing else with what it sees.

  • Read-only access to every account you connect
  • You connect and disconnect yourself, in the app
  • Hosted in Sydney, Australia
  • Used for your own report and nothing else
  • Never crosses into any other KnowYourMarket product
  • Benchmarks are anonymised before anyone sees them

Pick a plan. First month free.

Card goes in now, nothing is charged until the free month ends, cancel any time. Pay yearly and get two months free. Prices in AUD.

Essential

$249 / month

Your channels watched and the monthly report, for one brand.

1 brand, 3 competitors / peers watched

Monthly report on the 2nd: search, social, paid, email, competitors / peers, site speed, 13-month charts

Three actions a month, checked in the next report

Alerts every morning, Monday digest, Slack if you want it

Re-run any month on demand, 13 months of history on day one

Start free month
Professional

$499 / month

Everything in Essential, plus the why, keyword ranks and where you sit in your category.

1 brand, 8 competitors / peers watched

The why behind the numbers, a commercial read and a roadmap

Keyword ranks every Sunday, share of voice against every competitor / peer

Ad creative read: what the market is pushing and three tests to run

Category benchmarks, anonymised, with the gap worth closing

Start free month
Strategic

$999 / month

Everything in Professional, for three brands, with a quarterly strategy on top.

3 brands, 15 competitors / peers watched each

Quarterly strategy report: what the quarter proved, the bets for the next one

Everything in Professional on every brand

Extra brands at $149 a month each, up to 50

One login, one invoice, one feed per brand

Start free month

Running an agency? Strategic covers three brands. Every client brand after that is $149 a month, added and removed from your account whenever you like. Each client gets its own feed, report and actions; you get one login and one invoice.

Leading brands using KnowYourMarket.ai insights

Australian Federal Police
Friday's JetSkis
Victorian Government
Nepean Blue Mountains PHN
Victoria Police
Institute of Public Affairs
Wentworth Healthcare
Doctor Closed
Tyre Power
Whittlesea Council
Uniting
Mornington Shire Council
Public Health Networks
GJ Gardner Homes

Your marketing, watched every month.
First month free.

Connect your channels, name your competitors / peers, first month free. The report lands on the 2nd.