Privacy Policy

KnowYourMarket.ai

Privacy Policy

Effective date: 29 October 2025

KnowYourMarket.ai (“KYM”, “we”, “our” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and protect information when you visit our website (knowyourmarket.ai) or use our services.

By using our website or services, you agree to this Privacy Policy.

1. What Information We Collect

• Information you provide directly: When you purchase a service, request a demo, fill out a form, contact us, or create an account. This may include your name, email address, company name, billing details, and any data you choose to supply.
• Automatically collected information: When you visit our website, we may collect your IP address, browser type, device information, pages viewed, and actions taken. This data helps us understand performance and improve user experience.
• Payment information: Payments are processed by third-party providers such as Stripe. We do not store your full credit card information.
• Cookies and analytics: We use cookies and analytics tools such as Google Analytics to understand visitor behaviour and improve our services.

2. How We Use Your Information

• Provide and deliver our services and reports.
• Process payments and send confirmations.
• Communicate with you about your order or account.
• Respond to your enquiries and support requests.
• Improve and personalise our website and services.
• Send marketing communications where you’ve opted in.
• Comply with legal obligations.

3. Legal Basis for Processing (EU/UK Visitors)

If you are located in the European Union or United Kingdom, we process personal information based on one or more of the following legal bases:

• Your consent;
• Performance of a contract;
• Our legitimate business interests; or
• Compliance with legal obligations.

4. How We Share Information

We may share information with:

• Service providers who assist us with hosting, analytics, marketing, or payment processing.
• Professional advisers such as accountants or lawyers when required.
• Authorities, regulators, or law enforcement if required by law.

We do not sell or rent your personal information.

5. Data Storage and Security

Your information may be stored on secure servers operated by us or our service providers. We take reasonable measures to protect your data against unauthorised access, loss or misuse. However, no system is perfectly secure. You use our website and services at your own risk.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes set out in this Policy or as required by law.

7. International Transfers

If you are outside Australia, your information may be transferred to servers in Australia or other countries where our service providers are located. We ensure appropriate safeguards are in place for such transfers.

8. Your Rights

Depending on your location, you may have rights to access, correct, delete or restrict the processing of your personal information. You can exercise these rights by contacting us at [email protected].

9. Marketing Communications

If you subscribe to updates or marketing, you can unsubscribe at any time using the link in our emails or by contacting us directly.

10. Cookies

Cookies are small text files stored on your device. They help remember preferences and analyse traffic. You can disable cookies in your browser, but parts of the site may not function properly if you do.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their content or privacy practices.

12. Children’s Privacy

Our services are not directed at children under 18. We do not knowingly collect personal information from minors.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates take effect when published on this page. We encourage you to review it periodically.

14. Contact Us

If you have any questions or concerns about this Privacy Policy, contact us at [email protected].