Marketing Feed overview
Marketing Feed (Digital Marketing Intelligence) watches every channel you connect for a brand, plus the competitors / peers you name. You get a report on the 2nd of each month, alerts as things change, and three actions a month you’re held to.
You’ll find it in the top menu under Marketing Feed.
What lands each month
Section titled “What lands each month”- Monthly report on the 2nd. Search, social, paid, competitors / peers, site speed and 13-month charts, as a PDF. See Reports.
- Three actions. Each report sets up to three actions. You mark them off in the app and the next report opens with what happened to them. See Actions.
- Alerts every morning. Spend swings, follower drops, search dips and competitor / peer moves, in the app and by email. See Alerts, digest and Slack.
- Monday digest. A round-up of the week’s alerts by email.
- Quarterly strategy report on the Strategic plan.
You can also re-run any completed month on demand. See Re-run a month.
How it works
Section titled “How it works”- Subscribe and add your brand. Pick a plan (first month free), then add the brand you want watched. See Getting started.
- Connect a channel. Sign in to your own Google, Facebook, LinkedIn or other account and pick what to track. We pull the last 12 months straight away. See Connecting channels.
- Get your first report. It generates on its own once the channel history has loaded. After that, the monthly report lands on the 2nd.
Adding competitors / peers and keywords is optional at the start, but it makes the report far more useful. See Competitors / Peers and Keywords.
Where things are
Section titled “Where things are”Each brand has its own page with four tabs:
| Tab | What’s on it |
|---|---|
| Overview | The latest report, your live actions and the last few alerts. |
| Reports | Every report for the brand, newest first, plus Generate to re-run a month. |
| What changed | Every alert for the brand, newest first. |
| Setup | Channels, Competitors / Peers, Keywords, Report context, Report options, Figures entered by hand and Slack. |
Your subscription belongs to your organisation, not to a brand. You manage it on the Organisation page. See Manage your subscription.