Competitors / Peers
Competitors / peers are the businesses you compete with or compare yourself against. Their ads, Instagram and reviews get watched next to yours, and they appear in your monthly report and alerts.
How many you can add
Section titled “How many you can add”| Plan | Competitors / Peers per brand |
|---|---|
| Essential | 3 |
| Professional | 8 |
| Strategic | 15 |
Add a competitor / peer
Section titled “Add a competitor / peer”Owners, admins and members can add and remove competitors / peers.
- Go to Marketing Feed > your brand > Setup tab > Competitors / Peers.
- Fill in:
- Business name (required)
- Instagram handle, without the @ (optional)
- Website, for example example.com.au (optional)
- Select Add.
Add the Instagram handle and website wherever you can. Without them, there’s less to track.
Their numbers start to appear the day after you add them.
Change or remove one
Section titled “Change or remove one”- Go to Setup tab > Competitors / Peers.
- Select Remove next to the business.
To change a business’s details, remove it and add it again with the right details.
What’s tracked
Section titled “What’s tracked”Depending on what you entered and your plan, the report compares you with each competitor / peer on:
- the ads they’re running, including new ads this month
- Instagram followers
- Google rating and Google reviews
- site speed (mobile)
- new pages on their website this month
- keyword rankings and share of voice (Professional and Strategic, see Keywords)
The report also sums up what the competition did and the one thing to take from it. On Professional and Strategic, it reads the ad creative in your market and suggests three creative tests to run.
Alerts about Competitors / Peers
Section titled “Alerts about Competitors / Peers”You’re alerted when a competitor / peer:
- starts running new ads (with links to view them)
- stops running ads
- has a jump in reviews
- has a jump in followers