LinkedIn Page and LinkedIn Ads

LinkedIn has two separate tiles. Connect the LinkedIn Page for followers and posts, and LinkedIn Ads for spend and results. Each needs its own sign-in.

Connect a LinkedIn Page

You need to be a Super admin of the company Page on LinkedIn.

1. Go to Marketing Feed > your brand > Setup tab > Channels.
2. Under Add a channel > Social and paid social, select LinkedIn Page.
3. Sign in to LinkedIn and approve access.
4. Back in the app, choose the LinkedIn Page for the brand.
5. Select Connect.

Connect LinkedIn Ads

You need a role on the ad account in LinkedIn Campaign Manager.

1. Go to Marketing Feed > your brand > Setup tab > Channels.
2. Under Add a channel > Social and paid social, select LinkedIn Ads.
3. Sign in to LinkedIn and approve access.
4. Back in the app, choose the LinkedIn ad account. Each one shows its account number and currency.
5. Select Connect.

Both channels show Loading history while the last 12 months load.

Troubleshooting

“That LinkedIn login is not a Super admin of any company Page we can read.” Either your LinkedIn account isn’t a Super admin of the Page, or the Page is already connected to this brand. Sign in with a LinkedIn account that’s an admin of the Page and try again.

“That LinkedIn login has no ad accounts we can read.” Either your LinkedIn account has no role on the ad account, or it’s already connected. Sign in with a LinkedIn account that has a role on the ad account in Campaign Manager and try again.

For anything else, see Troubleshooting.