Demand overview

Demand gives your business new customer enquiries. KnowYourMarket.ai owns a set of Australian help websites. When a visitor on one of those sites asks to be contacted, a business in that industry can take the enquiry.

There is no monthly fee. You only pay for an enquiry you choose to take.

What a lead is

A lead is one person’s enquiry from a help website. Before you accept it, you can see things like:

where they are (location)
the type of enquiry
how long ago they enquired
a preview of what they wrote
whether a phone number is included and whether they confirmed they want to be contacted
the price

Their name, email and phone number are only shown once the lead is connected to you.

Where leads are grouped

Leads are grouped into pillars, which are industry categories such as Probate, Tax Debt, Dental or Pool Safety. You choose which pillars you want leads from, and you can narrow each one by state and lead type. See Pillars and Lead settings.

How buying a lead works

Opt in to your pillars. Pick the pillars you work in and, if you like, the states and lead types you cover. Opting in is free.
Get told about new leads. New leads appear in each pillar as they arrive, and you can be emailed instantly or once a day.
Accept a lead. Open a lead and select Accept. KnowYourMarket.ai sends the enquirer a message about their enquiry on your behalf, naming your business. Nothing is charged at this point.
Pay when they reply. When the enquirer replies, the lead is connected and you pay the price shown on the lead. The lead then appears in My Demand with their contact details, ready for you to work.

Where to find Demand in the app

What	Where
Browse pillars and opt in	Dashboard > Demand
Leads in one pillar	Dashboard > Demand > select a pillar
Your accepted and connected leads	My Demand > My Leads
Pillars, states, lead types, handover and standing orders	My Demand > Settings
Lead emails	User menu > Notification Options
Balance, top-ups and saved cards	User menu > Billing & Invoices