Headings (H1, H2)
Headings are the titles and subtitles on a page. The H1 is the main heading, usually at the top. H2 headings break the page into sections, and H3 headings break those sections down further.
Why it matters
Section titled “Why it matters”Headings help visitors scan the page and help Google understand what each part is about. They also help people using screen readers move around the page.
How to do it
Section titled “How to do it”- Give each page one clear H1 that says what the page is about, for example “Emergency Plumber in Geelong”.
- Use H2s for the main sections, such as “Our services”, “Areas we cover” and “Pricing”.
- Write headings people would actually look for. Don’t stuff them with keywords.
- Don’t use headings just to make text big or bold. Use them for structure.
Where to set them
Section titled “Where to set them”| Platform | Where |
|---|---|
| WordPress | Most themes make the page title the H1. In the editor, add a Heading block and pick H2, H3 and so on from its toolbar. |
| Shopify | Most themes make the page or product title the H1. In the page content editor, pick a heading level from the text format menu. |
| Wix | Select the text, then choose Heading 1, Heading 2 and so on from the text theme list. |
| Squarespace | In a text block, choose Heading 1, Heading 2 and so on from the format menu. |
| Custom-built site | Ask your developer to use <h1> for the main heading and <h2> for section headings. |
Check it worked
Section titled “Check it worked”Open the page in your browser, right-click and choose View page source, then search for <h1. You should find one, with your main heading in it.
Google’s guide
Section titled “Google’s guide”SEO Starter Guide (Google Search Central)