Activity log
When a number jumps, the first question is usually “what did we do that month?”. The activity log answers it. Log your campaigns, announcements and events, and the monthly and quarterly reports mark them on the charts and list them next to the numbers.
The activity log is on every plan.
What it does in the report
Section titled “What it does in the report”- Numbered markers on the charts. Each entry gets a number. An amber marker with that number sits under every month it ran, on the 13-month charts of the channels it ran on.
- What happened this month. A section near the top of the monthly report lists the month’s entries with their dates, channels and note. Below it, Also marked on the charts lists the earlier entries behind the other markers.
- What happened this quarter. The quarterly strategy report (Strategic) lists the quarter’s entries and marks them on its charts.
- Context for the write-ups. The summary, learnings and analysis can say a change coincided with a logged entry when the entry ran that month on that channel.
If nothing is logged in the 13 months a report covers, the section doesn’t appear and the charts have no markers.
Add an entry
Section titled “Add an entry”Owners, admins and members can add, change and delete entries. Viewers can see the log.
- Go to Marketing Feed > your brand > Setup tab > Activity log.
- Choose a Type: Campaign, Announcement, Event or Other.
- Type a short Title, for example “Spring sale” or “Sydney Boat Show”. This is what the report shows.
- Set the Start date. For something that ran over several days, set the End date too. Leave it blank for a one-day event.
- Under Channels it ran on, tick the channels it ran on. Leave them all unticked if it applies to every channel, for example a product launch announced everywhere.
- Optionally, add a one-line Note, for example “20% off weekday hire, promoted on Instagram and Meta Ads”.
- Select Add to log.
The entry shows in the report from the next report or re-run. To see it straight away, re-run the month.
Choosing channels
Section titled “Choosing channels”The channels you tick decide which charts get the marker. An entry ticked for Meta Ads and Instagram is marked on the Meta Ads and Instagram charts only. Search, Facebook and the rest stay clean.
| Channel | Charts it marks |
|---|---|
| Facebook views and engagements | |
| Instagram views and engagements | |
| LinkedIn impressions and engagements | |
| YouTube | YouTube views and engagements |
| TikTok | TikTok views, and TikTok Ads spend and clicks |
| Snapchat | Snapchat views, and Snapchat Ads spend and clicks |
| X | No markers (X has no trend chart). The entry still shows in the list. |
| Meta Ads | Meta Ads spend and link clicks |
| Google Ads | Google Ads spend and clicks (or views) |
| LinkedIn Ads / X Ads | LinkedIn Ads and X Ads spend and clicks |
| Search and website | Search impressions and clicks, and the Demand chart |
| Google Business Profile | Profile views and customer actions |
| Emails sent and clicks |
Tick only the channels the entry really ran on. The more precise the ticks, the more useful the markers.
Change or delete an entry
Section titled “Change or delete an entry”- Go to Setup tab > Activity log.
- Find the entry in the list.
- To change it, select Edit, make your changes, then select Save changes. Select Cancel to leave it as it was.
- To delete it, select Delete, then Yes, delete. Select Keep to leave it.
Changes and deletions show from the next report or re-run. Reports that have already been generated don’t change.
How entries are numbered
Section titled “How entries are numbered”Each report numbers the entries in the months it covers, oldest first. The same entry can have a different number in a different report, because each report covers a different 13 months (or quarter). Within one report, the numbers on the charts always match the numbers in the list.
- Log as you go. It takes a few seconds when you launch something and saves guessing later.
- Log the past too. You can add entries for earlier months, then re-run those months to see them on the charts.
- Keep titles short. They show in the report’s list and text.
- Use Report context for standing instructions. The activity log is for things that happened on particular dates. For what the report should always focus on, use Report context.