SEO and analytics how-to guides
Your reports sometimes recommend things like “add Organisation schema” or “mark enquiries as a key event”. These short guides explain what each term means, why it matters and how to do it, with steps for WordPress, Shopify, Wix and Squarespace where they differ.
Each guide links to Google’s own documentation if you want more detail.
On the page
Section titled “On the page”- Title tag
- Meta description
- Headings (H1, H2)
- Image alt text
- Internal links
- Page URLs
- Helpful content and E-E-A-T
Structured data (schema)
Section titled “Structured data (schema)”Getting found and indexed
Section titled “Getting found and indexed”- XML sitemap
- robots.txt
- noindex
- Canonical tag
- 301 redirects
- 404 errors and broken pages
- Pages not indexed
- Request indexing
Speed and mobile
Section titled “Speed and mobile”Tracking and analytics
Section titled “Tracking and analytics”- Set up Google Search Console
- Set up Google Analytics (GA4)
- Key events
- UTM parameters
- Traffic channels
- Google Ads conversion tracking