Set up Google Analytics (GA4)
Google Analytics (GA4) is Google’s free tool for measuring your website visitors: how many there are, where they came from and what they did on your site.
Why it matters
Section titled “Why it matters”Without it you can’t tell which marketing brings in visitors and enquiries. It’s also where you set up key events, which tell you how many enquiries or sales your site produces.
How to set it up
Section titled “How to set it up”- Go to Google Analytics and sign in with your business Google account.
- Select Admin, then Create > Account if you don’t have one. Give it your business name.
- Create a property. Set the time zone to your state and the currency to Australian dollars.
- When asked, choose Web, enter your website address and create the data stream. Leave Enhanced measurement on.
- Copy the Measurement ID. It starts with
G-. - Add it to your website:
| Platform | How |
|---|---|
| WordPress | Install Google’s Site Kit plugin and connect Analytics, or paste the Google tag code with a header code plugin. |
| Shopify | Install the Google & YouTube app and connect Analytics. |
| Wix | Go to Marketing Integrations in your dashboard and connect Google Analytics. |
| Squarespace | Find the Google Analytics field in your settings (search “Google Analytics”) and paste your Measurement ID. |
| Custom-built site | Ask your developer to add the Google tag to every page, straight after the opening <head> tag. |
Check it worked
Section titled “Check it worked”Visit your website, then open Reports > Realtime in Google Analytics. You should see yourself within a few minutes. Full reports can take a day to fill in.
Connect it to KnowYourMarket.ai
Section titled “Connect it to KnowYourMarket.ai”See Google Analytics and Search Console.
Google’s guide
Section titled “Google’s guide”Set up Analytics for a website and/or app (Analytics Help)