Favicon
A favicon is the small icon for your site that shows in the browser tab and next to your site name in Google search results.
Why it matters
Section titled “Why it matters”Without one, Google shows a generic globe icon. Your own icon makes your result look established and easier to spot.
How to do it
Section titled “How to do it”- Use a square image, ideally your logo mark, at least 48 by 48 pixels. Larger, such as 512 by 512, is better.
- Keep it simple. It shows very small.
- Common formats such as PNG, ICO and SVG all work.
Where to add it
Section titled “Where to add it”| Platform | Where |
|---|---|
| WordPress | Appearance > Customize > Site Identity > Site Icon. In block themes, select the Site Logo block and turn on Use as Site Icon. |
| Shopify | Online Store > Themes > Customize > Theme settings > Favicon |
| Wix | Settings > Favicon (needs a premium plan with a connected domain). |
| Squarespace | Search “browser icon” in your settings and upload it there. |
| Custom-built site | Ask your developer to add <link rel="icon" href="/favicon.ico"> to the home page’s <head>. |
Check it worked
Section titled “Check it worked”Open your site and look at the browser tab. Google can take several days to a few weeks to update the icon in search results.
Google’s guide
Section titled “Google’s guide”Define a favicon to show in search results (Google Search Central)