Pages not indexed
A page is indexed when Google has stored it and can show it in search results. A page that isn’t indexed can’t be found on Google at all.
Why it matters
Section titled “Why it matters”If an important page, such as a service or location page, isn’t indexed, it brings you no search traffic no matter how good it is.
How to check
Section titled “How to check”- Open Google Search Console and choose your site.
- In the left menu, select Pages (under Indexing).
- The chart shows how many pages are indexed and not indexed. The Why pages aren’t indexed table lists the reasons.
- Select a reason to see which pages it affects.
To check one page, paste its address into the search bar at the top of Search Console. See Request indexing.
What the common reasons mean
Section titled “What the common reasons mean”| Reason | What to do |
|---|---|
| Excluded by ‘noindex’ tag | Fine for pages you hid on purpose. Otherwise remove the noindex. |
| Blocked by robots.txt | Fine if intended. Otherwise fix your robots.txt. |
| Alternate page with proper canonical tag / Duplicate | Google chose another version as the main one. Usually fine. See Canonical tag. |
| Page with redirect | Normal for old addresses you’ve redirected. |
| Not found (404) / Soft 404 | See 404 errors. |
| Server error (5xx) | Your site failed to load when Google visited. Tell your developer or host. |
| Discovered or Crawled, currently not indexed | Google knows about the page but hasn’t indexed it yet, or didn’t think it was worth it. Improve the content, add internal links to it, then request indexing. |
Not every unindexed page is a problem. Focus on the pages you actually want people to find.
Google’s guide
Section titled “Google’s guide”Page indexing report (Search Console Help)