Marketing Intelligence overview

Marketing Intelligence watches every channel you connect for a brand, plus the competitors / peers you name. You get a report on the 2nd of each month, alerts as things change, and three actions a month you’re held to.

You’ll find it in the top menu under Marketing Intelligence.

What lands each month

• Monthly report on the 2nd. Search, social, paid, competitors / peers, site speed, technical SEO and 13-month charts, as a PDF. See Reports.
• Three actions. Each report sets up to three actions. You give each an owner and a due date, mark them off in the app, and the next report opens with what happened to them. See Actions.
• Alerts every morning. Spend swings, follower drops, search dips and competitor / peer moves, in the app and by email. See Alerts, digest and Slack.
• Monday digest. A round-up of the week by email, led by any overdue actions.
• Quarterly strategy report on the Strategic plan.

You can also re-run any completed month on demand. See Re-run a month.

How it works

1. Subscribe and add your brand. Pick a plan (first month free), then add the brand you want watched. See Getting started.
2. Connect a channel. Sign in to your own Google, Facebook, LinkedIn or other account and pick what to track. We pull the last 12 months straight away. See Connecting channels.
3. Get your first report. It generates on its own once the channel history has loaded. After that, the monthly report lands on the 2nd.

Adding competitors / peers and keywords is optional at the start, but it makes the report far more useful. See Competitors / Peers and Keywords. On Professional and Strategic, the report also tracks Backlinks and AI search visibility for you and each competitor / peer.

Log your campaigns, announcements and events as you go on the Activity tab, and the reports mark them on the charts so a spike has its context. See Activity log.

Where things are

Each brand has its own page with four tabs:

Tab	What’s on it
Overview	The latest report, your actions for the month and the last three activity entries.
Reports	One row per month with its latest report, earlier runs behind a disclosure, and Re-run for any completed month.
Activity	One timeline: alerts, competitor / peer moves and the work you log, with filters. + Log activity is here.
Setup	Grouped down the left: Sources (channels and Monthly data), Watchlist (competitors / peers, keywords, AI search visibility, backlinks), Report (brief, report options, plan), Notifications (email and Slack) and Danger zone (remove the brand).

Your subscription belongs to your organisation, not to a brand. You manage it on the Organisation page. See Manage your subscription.